Adaptive Directing for Depth and Versatility

Directing is the art of listening to the pulse of a story and building the trust necessary to translate complex visions into human stories. Whether I’m guiding C-suite executives through high-level strategy or helming fashion, comedy, and documentary projects, I specialize in versatile storytelling that turns authentic moments into visceral, global narratives.

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  • JISHIN by Candice Tianyu

    JISHIN by Candice Tianyu

    Collaborating with designer Candice Tianyu, I directed a film for her collection inspired by Japanese resilience. Through a minimal lens and a mysterious, ethereal atmosphere, we highlighted the garments as symbols of quiet strength and endurance.

  • We Are Builders

    We Are Builders

    I directed the opening film for the global Snowflake Build convention, focusing on the raw energy of the makers behind the code. By featuring real builders and capturing the kinetic rush of the development process, we created a narrative that resonated with a worldwide audience of engineers and creators.

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    Forge Trailer

    In collaboration with Machouse and Google, I directed a documentary series trailer highlighting powerful stories of perseverance and triumph against the odds. The piece was crafted to capture the emotional core of each journey, translating individual resilience into a universally inspiring narrative.

  • SJSU ONLINE

    SJSU ONLINE

    Partnering with Lost Coast Media for San Jose State University, I directed a lifestyle-driven segment centered on the warmth and authenticity of a family dinner. My focus was on capturing the unscripted, human moments that make a community feel like home, grounding the university's message in a relatable and heartfelt setting.

  • Something To Say

    Something To Say

    For Videoways, I directed a lifestyle piece that captures the effortless, poetic rhythm of a gathering among friends. The film prioritizes unforced chemistry and genuine connection, using a handheld, naturalistic style to celebrate the beauty found in the casual, unscripted moments of human joy.

  • Threadless FREAKERS

    Threadless FREAKERS

    In collaboration with Freaker and Threadless, I directed a comedic showcase featuring a custom-built sci-fi device I designed and fabricated specifically for the production. The video blends practical effects with character-driven humor to reveal new merch designs through a lens of high-concept, low-fi invention.

Brand Versatility: Range within Identity

specialize in expanding a brand’s visual vocabulary. These pieces demonstrate my ability to operate within established brand guidelines while delivering a diverse range of styles and ensuring that whether the tone is high-fashion, high-tech, or high-humor, the core identity remains unmistakable.

Creating Iconic Marketing Moments

I thrive on pushing past the boundaries of traditional advertising to create the kind of polarizing, unforgettable content that defines a brand's legacy. These examples showcase my commitment to bold creative risks while transforming "normal" marketing into cultural milestones that demand attention and spark a movement.

Reimagining Educational Visuals

I directed and developed a distinctive visual identity for this DIY kids' series, blending a high-energy "home studio" vibe with rugged field production to make learning feel like an adventure. By utilizing innovative techniques like overhead glass plate filming to map out complex concepts, I transformed dense scientific curriculum into a playful, cinematic experience that captured the imagination of a young audience.

Radiation Filters

I directed this long-form project that evolved from a viral spark into a multi-year screening tour, leaving a significant cultural footprint through its unique narrative lens. This captures the film’s energy and visual language, and you can experience the full journey by viewing the complete film here.

Six Planets of the Song

Created under a grant for Indy Mogul’s "Awesome Director Project," I executed this short film entirely within a thirty-day window—handling everything from concept and writing to production and post. This project allowed me to dive deep into the world of sci-fi neo-noir, pushing the limits of indie filmmaking methods to build an atmospheric, high-concept world on an accelerated timeline.