Goorin Bros. featured Adora, a barber in the Castro who loves her hats and gives haircuts that make people feel powerful in whatever gender or form they choose. The full piece was filmed for landscape, so for the vertical version I reframed every moment by hand instead of relying on an automatic center crop. That kept faces, hands, and hat details in the frame and gave the story room to breathe on a phone screen.

Turning one interview into several formats is some of my favorite work. A brand gets more from a single production day, and each version feels like it was made for its platform rather than squeezed into it.