Authentic Presence

Resonant Utility

I directed and produced a high volume of motion captures for the App Store, specializing in showcasing emerging AR and mobile technology through a grounded, human lens.

By staging new features within on-brand, natural settings, I ensured that every demo was as informative as it was visually compelling. My work focused on bridging the gap between technical innovation and everyday utility, delivering content that felt both aspirational and effortless to millions of viewers worldwide.

AR Kinematics

Technical Craft & Environmental Context

I developed specialized capture methods to solve the unique challenge of stabilizing and recording Augmented Reality in real-time. This involved a deep dive into technical workflows that bridged the gap between digital assets and physical space, ensuring the AR felt anchored and tactile on screen.

Beyond the tech, I focused on location scouting to find environments that wouldn't just work technically, but would also provide a natural, aesthetic backdrop for the experience. It was a process of balancing rigorous technical constraints with the fun of creative problem-solving, resulting in captures that felt as seamless as the hardware itself.

  • This role was a commitment to showing technology not just as a feature, but as a tool for creativity and connection, captured through a lens that remains consistently authentic to the Apple aesthetic.